Creative Lead & AI Creative Director.
I turn briefs into key visuals.campaign films.AI pipelines.3D products.GCC rollouts.
Try it — describe what you want to see, e.g. “Gillette”, “3D” or “AI”
I embed AI into creative production. Currently leading the P&G Middle East & Africa account at BBDO Worldwide, I built an in-house Creative Hub and a generative-AI pipeline that compresses turnaround from days to hours — while scaling high-volume output across markets.
Years leading creative across UAE, KSA and Oman
Annual production budget growth in four years
More output delivered by the Creative Hub
On-time delivery across KVs, campaigns and e-com
What an AI-first Creative Hub did for P&G MEA — in numbers and in workflow.
Creative Hub, P&G Dubai · four years
Toggle to compare the workflow
24 projects across P&G brands, sport, 3D and generative AI. Filter, switch views, click through to the full case on Behance.
Campaign films, sizzles and social edits for Oral-B iO, Hala, Tide, Fairy, Downy and more.
A decade across agencies, e-commerce and brands in the UAE, Saudi Arabia and Oman.
Strategy to pixel, team to budget.
Classic craft, generative speed.
Certificate of Excellence — named one of Magnon’s “AI Pioneers” for creativity, innovation and responsible use of AI.
View certificate ↗Certificate of Appreciation for outstanding performance and commitment during the Grand Prix.
View certificate ↗Studio-grade training in generative-AI production: image & video generation, prompt engineering and full-stack AI creative workflows.
Helwan University — Printing, Publishing & Packaging. “Excellent” graduation project.
El Mesaha Institute — printing, publishing and packaging technologies.
School of Technical Education — ranked 1st in graduating class.
Open to creative leadership and AI creative direction roles and collaborations across the GCC and beyond.
Dubai, UAE
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